A group of Japanese tourists visits scenic sites of Chitral
Chitral Times Report
PESHAWARL: An official of the Tourism Corporation Khyber
Pakhtunkhwa (TCKP) has said that concerted efforts are being
made to lure more domestic and international tourists to the
In a statement on Sunday, TCKP Managing Director Mushtaq Ahmad
Khan said that after the recent tour of Japanese tourists to the
Broghul and other scenic spots in Chitral another group of
tourists were coming to visit the serene valleys of Khyber
“The TCKP and the Saiyah Travels arranged a 10-day tour for a
nine-member group of the Japanese tourists to enjoy the Broghul
Festival in Chitral. The tourists enjoyed every moment during
their stay here and praised the steps taken for the restoration
of peace and promotion of tourism in the province,” he said.
He said the Japanese tourists dispelled the so-called negative
impression associated with the Khyber Pakhtunkhwa and its people
and said the efforts were yielding positive results as another
group of tourists from Japan is arriving to visit the scenic
sites in the KP.
He said that the TCKP would plan more such tours to attract the
international tourists, which is a big market to bring revenue
to a lot of stakeholders.
He said a team of nine-member Japanese tourists headed by Chika
Murata visited the province last week. The tourists included
five women and four men, who really enjoyed their visit and
vowed to promote the Broghul and other scenic sites that they
had visited with their friends and families.
He said that team leader Chika Murata had said that they found
the people fun-loving, hospitable and generous.
The tourists flew from Tokyo to Islamabad and then travelled to
Naran, Gupis, Mastuj, Lusht, Kishmanja, Paur village, Salt mines
and Chitral city, where they also set up camps and spent nights.
Last year, a Japanese team of tourists had visited Khyber
Pakhtunkhwa to attend the Broghul Festival, which was sponsored
by the TCKP.
The trip for the Japanese tourists was arranged by a Tokyo-based
travel agency Saiyu, which partner is Saiyah Travels in
Pakistan. The TCKP has already signed an memorandum of
understanding (MoU) with Saiyah Travels to arrange such tours.
When the representatives of Saiyu went back to Japan they held
two exhibitions at the Pakistani Embassy in Tokyo and Osaka.
The aim of these exhibitions was to promote the image of the
Khyber Pakhtunkhwa which has always been displayed very
negatively by the Western media.
Through pictures a softer image was portrayed of the province
and especially of Shandur and Broghul festivals.
After the exhibitions many tourists contacted Saiyu to arrange
tours for them to the Khyber Pakhtunkhwa. Now another group of
Japanese tourist is ready to visit KP and its scenic sites.