By: Samiul Haq Kosht Soragh
Being a student of MBA always I have been attracted towards
advertisements, advertising agencies, advertising models, their
merits and demerits etc. indeed advertisements are for the
publicity of goods and services on behalf of manufacturing
companies to attract consumer towards their products. They are so
frequently given that they have become permanent part of our life.
One is always their attack. From the time a person is born to the
time he dies, he is under their influence and many of his purchases
are affected by them. A person starting for an office stands at the
bus stop and see advertisements posters of various kinds on the
wall and also on the sign boards along the road side. He gets on
the bus and see advertisement of different products either pasted
out side or in side the bus. Than he gets down the bus and goes
into his office. When he reads newspaper he face advertisements
again. After attending office he come back home. I the evening he
wants recreation and for that he turn on the television. He again
finds that there are many advertisements which intervene between
him and his performances all the day long. A man hears and sees at
least a hundred advertisements. Advertisements are of many kinds.
There are advertisements in newspapers, on radio, on television and
internet etc. The newspaper advertisements are only in printed
form, on radio advertisements have only audio effect. On television
and internet advertisements have audio as well as visual effect.
Some advertisements are sung to attract people. The television and
internet advertisements have greater influence then any other type
of advertisements and this is the reason y they are so short and
Advertising is mainly patteronized by manufacturer. They produce
their product on large scale, for their sale they have to advertise
otherwise their factories will not sell much and there product will
be low. In free democratic countries, there are advertisements of
varying types. There were less advertisements in early centuries
but now they are widely used, because of the competition among
advertising companies who employ beautiful and young models, have
elaborate studies for this purpose.
In advertisement on Bank account, you will see a family that is in
all respect happy and joyful; children getting higher education and
being a great success, getting married with great pumps and show
and have all the amenities of life.
Advertisements have many merits and demerits. It depends upon the
honesty of advertisers and manufacturers how they use the medium of
information and publicity.
Among the merit of advertisements is the fact that that people are
informed about the use of various products. People get to know
about new product in the market. Good advertisements inform about
the product quality, price and place where these products are
easily available, if the use of different articles and the mean of
their self longer life was also given advertisements would become
very constructive to educate the public.
People should guard themselves against the exaggeration of
advertisements. They should not let their purchases be affected by
advertisements. They should try to know what the actual advantages
of an article are and whether the facts given in advertisements are
realistic or not. They should not believe with closed eyes what
they see or hear. Several advertisements may be given for different
brands of the same article which is being produced by different
factories under different names.
Advertisements are blame for inflation (general raise in prices).
The source of advertisements is very expensive thus there is
increase in prices of articles which are not produce in large
scale. The manufacturers spent more money on advertisements then on
the actual production and transport of the product. If the product
is produced in mass, this expense is divided among the unit of
product and thus the cost remains low, otherwise the prices go soon
high and create inflation in the country.