In The Name of ALLAH The Almighty
Potential of Tourism in Chitral
This year we have seen a good size of foreign tourists in Chitral
despite of the security issues we are facing. This is really a good
sign and we hope to have more and more tourists in the years to
come. Chitral valley is considered of the beautiful places on the
face of earth. It is rich in mountains, forests and it has got a
rich colorful culture full of festivals.
Kailash civilization is unique of its kind and the visit this place
people are always interested.
The Shandur polo festival also attracts many foreign tourists. The
wild polo played on the ground of Shandur at such high altitude in
a unique style is gaining popularity amongst the tourists. A game
with no strict rules has become a source of amusement for the sport
lovers, specially the foreigners. Many other smaller sports and
cultural events like Jashn E kaghlast and Jashn E Jungle are
gaining popularity amongst the visitors. These smaller events have
great potential to attract more and more people.
We have got great mountains of high altitude which could work as a
magnet to bring mountaineers around the world to Chitral. Tirichmir
is one of them and can be developed and introduced like K2 and
The Chitral Gol national park and other parks of its kind in
Chitral are full of nature’s beauty. These parks have been well
preserved over the past few years and has have become very much hub
of wild animals which were once near to extinct. With the efforts
of local population and authorities they are now very much
successful in rising up a sizeable amount of such endangered
species. The white snow leopard. Mountain ibex, Markhoor can be
easily seen by the visitors. These parks would bring local as
foreign visitors. Best arrangements have to be made in this regard
for the visits the way arrangements are made in developed and well
developing countries like India.
The local handicrafts made by the hardworking skilled men and women
are gaining popularity over the past few years. The private sector
contribution in the development of handicrafts sector is really
commendable. Different Non Governmental Organizations are also
contributing well in this regard. The handicrafts can be introduced
to the outer world so that we can be termed as skilled nation. This
would bring both local and foreign buyer indirectly increasing the
number of visitors to Chitral
Pakistan tourism cooperation needs to play a key role in this
regard. The private sector is putting all its efforts. Many
beautiful hotels have been built by the local investors but the
return ratio of the investment is very low. If steps are being
taken by the government in this regard, the confidence of the local
investor will be increased and more investment would be made.
P.T.D.C needs to bring up with a better plan involving the local
people in the program, to bring up better results.
Sitting in Islamabad or Peshawar and making plans to develop
tourism in Chitral is not going to make any difference. Difference
can only be made when the ground realities are better studied and
discussed involving the local experienced people.
I see Chitral as one of the best tourists spots in the coming years
if proper attention is given. We have to rely on tourism because
Pakistan can make huge amount of foreign reserves through tourism.
Pakistan is a beautiful country full of beautiful mountains rivers,
plains and wild animals. We have got four seasons which is a great
Blessing of Allah. We would be unfortunate if we fail to take
advantages which Nature has provided us.