BISP evaluates Cheezmall Proposal to introduce beneficiaries to
intl. market under E-commerce initiative
Chitral Times Report
Islamabad: Investing in women’s economic empowerment sets a
direct path towards poverty alleviation and financial
inclusiveness. BISP has discovered a way to financial empowerment
of its beneficiaries through E-Commerce. BISP intends to harness
entrepreneurial potential of its beneficiaries by marketing the
products of poor women. This was stated by Minister of State &
Chairperson BISP MNA Marvi Memon in a meeting with the delegation
from Cheezmall headed by its CEO, Mr. Aurangzeb Khan.
The Cheezmall delegation called on Chairperson BISP in order to
give a briefing on their proposal regarding online promotion and
sale of BISP beneficiaries’ products at international level.
Cheezmall, originating from China, is an online shopping website
created by professionals of E-Commerce who have past experience of
managing and running Alibaba, a global leader in the field. In
order to replicate the successful model of Alibaba, Cheezmall
utilizes expertise of Alibaba for training of their managers. It
started its operation in Pakistan last year.
Aurangzeb Khan CEO Cheezmall, Mr. Nino Zhao VP Marketing, Ms. Maggie
Cheng Director Sourcing, Mr. Haider Qazi Senior Marketing
Executive, and Mr. Awais Maqbool Business Development Manager
represented the Cheezmall. Chairperson BISP was assisted by
Secretary BISP Muhammad Saleem Ahmed Ranjha and BISP management.
Chairperson BISP reiterated that through BISP E-Commerce, the
products of beneficiaries are already available online giving
international recognition to the traditional products of the
country. She further added that market access to the handicrafts of
marginalized segments would contribute in their welfare.
CEO Cheezmall, Mr. Aurangzeb Khan stated that we need to establish
strong vendor base in Pakistan and BISP beneficiaries would be
unique vendors for the Cheezmall. Cheezmall is highly interested in
promoting these poverty ridden women. Cheezmall delegates presented
their business and marketing plan for maximizing the profits for
beneficiary products. It was discussed that Cheezmall would
undertake pilot initiatives in seven districts of the country
covering all the regions equally. Cheezmall would deal directly
with the beneficiaries; BISP being only the facilitator.
Chairperson BISP directed BISP E-Commerce team to further discuss
and evaluate the Cheezmall proposal and business model so that an
efficient and transparent mechanism of including BISP beneficiaries
in the E-Commerce set up may be established.